CLIENT: SWISS International Airlines
PROJECT: Seats for Switzerland II
AGENCY: Publicis Communications AG
AWARDS: ADC, Gold*, Silver*, Silver, 2x Bronze, Shortlist
* Award, Reunion Movies were made by Urs Schrepfer and Team
Seats for Switzerland was such a huge success in 2013 that SWISS decided to let it run again in 2014/2015.
We have redone the complete website from frontend to backend in order to handle the expected amount of registrations and we have added some new elements.
We were able to follow 6 people and be with them to film their long last reunion. 6 highly emotional movies with real feelings to be played on the site and various social channels of SWISS.
2 of the movies are here to view:
With this road show SWISS is connecting with the customer even more by giving them the opportunity to tell their story live inside a caravan. Inside the caravan there is a small filmset where people can take place and tell their story on camera. A Director and his crew are on-set to create, cut and upload the movies.